Leading market research agencies Genex Insights (Pty) Ltd and Nudge Now (Pty)Ltd have merged to form IQbusiness Insights (Pty) Ltd, a wholly owned subsidiary of the IQbusiness group.

The merger sees over 100 of South Africa’s most talented researchers join a single entity that is distinguished by its level 1 BBBEE and local ownership credentials.

IQbusiness is the largest independent management and technology consulting firm in Africa. As one of 4000 certified B Corporations globally, we have been recognised as a business that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit with purpose.

IQbusiness already offers the best of South African expertise, analysis and action in solving problems for hundreds of businesses locally and internationally. IQbusiness Insights joins the Consulting and Contracting divisions of IQbusiness to be Africa’s most trusted strategic insights partner of choice.